And how VoltDB’s Lossless XDCR Changes the Game.
This paper discusses how 5G is changing enterprise needs around latency and XDCR, what active-active XDCR is and why it’s such a challenge to successfully implement for so many companies; and finally, how VoltDB does active-active XDCR in a way that avoids conflicts and also allows for total fault tolerance and sub 10-millisecond intelligent decisions on complex streaming data without losing any data accuracy or consistency.
Download this technical paper to learn how VoltDB is redefining what’s possible with Active(N)™ Lossless XDCR.
Network intelligence has rapidly evolved over the last several years, particularly with the explosion of 5G and IoT technologies across all functions of business and daily life. Networks have become increasingly complex as companies constantly add new technologies, products, and services to their networks. Enterprises are inundated with more data than ever before—data that is extremely valuable to optimizing their operations, delivering exceptional customer experiences, and ultimately increasing revenue and decreasing revenue loss.
Keep reading to learn more about VoltDB’s ability to execute complex logic on millions of streaming events to make critical decisions and trigger actions in under 10 milliseconds.
GLOBAL DATA CENTER USES VOLTDB TO MITIGATE DDOS ATTACKS
SAKURA Internet, one of Japan’s largest data centers, provides a complete range of services for enterprise-grade customers whose profitability and survival depend on their networks staying up. With a modern data center powering its worldwide operations, SAKURA offers website and email hosting, virtual private networks, elastic cloud, data center solutions, and business continuity planning.
Delivering an always-on experience, without any downtime or data quality loss, is essential to SAKURA’s core business. Like other operators, they are regularly targeted with distributed denial-of-service (DDoS) attacks that flood the targeted customers with fraudulent traffic and keep them offline. To minimize downtime and deliver secure, high-speed, and highly available internet and data services, SAKURA developed an innovative DDoS attack mitigation solution and leveraged VoltDB’s high-velocity decisioning engine to do it.
Mitigate DDoS Attacks in Real Time
One in three US businesses have experienced DDoS attacks. A single attack costs between $2.3 million and $4 million, with a median downtime of 7 to 12 hours. Cybersecurity experts logged 10 million DDoS attacks in 2020, averaging over 27,000 in a day.
“Keeping customers connected at all times is of vital importance to SAKURA given the ever-increasing range of applications and services being delivered and consumed online,” said Tamihiro Yuzawa, a SAKURA network engineer. “Unfortunately, large-scale DDoS attacks directed toward service providers and private enterprises have demonstrated all too clearly that traditional perimeter defenses are not enough to combat today’s sophisticated DDoS attacks.”
And the stakes are ever-increasing. With 5G-enabled IoT devices, networks now need to support a million connected devices per square kilometer. Taking advantage of this proliferating connectivity, hackers can grab control of millions of vulnerable devices, servers, routers, and other network nodes and use these to launch wide-scale, highly damaging DDoS attacks.
Real-Time Attack Prevention
As fraudsters find increasingly sophisticated ways to attack networks, operators need to evolve their defenses as well.
SAKURA was employing remotely triggered, designation-based black hole routing to counter large-scale DDoS attacks and avoid collateral damage for customers that share an uplink with the DDoS target. Unfortunately, this can cause legitimate traffic to be blackholed or discarded, making it difficult to forward legitimate packets to customers under DDoS attacks. SAKURA turned to VoltDB to solve this problem.
“We began revamping our in-house DDoS detection application with VoltDB’s high-velocity, in-memory relational database as its backend,” said Mr. Yuzawa. “We needed something that could not only do the heavy lifting of sFlow data processing but also tell us, in real-time, who is under attack, complete with detailed profiles including incoming bits-per-second per source IP. With this capability, we can finally move forward from d/rtBh to source-and-destination-based filtering—a critical step in the evolution of DDoS attack mitigation solutions.”
SAKURA developed an innovative DDoS attack mitigation solution to complement traditional security measures like firewalls and intrusion prevention systems. The system learns what normal application and service traffic looks like and uses situational awareness to detect and respond to threats within milliseconds.
SAKURA chose VolDB to power this solution.
The VoltDB Data Platform can power real-time applications that must react in single-digit milliseconds to fight fraud and prevent revenue loss. Volt’s in-memory relational database is capable of ingesting massive IP traffic-flow data streams from SAKURA’s backbone communications infrastructure, and combines high-velocity data ingestion with real-time data analytics and decisioning in one extremely cost-effective and scalable package.
SAKURA also leveraged Volt to develop a powerful DDoS mitigation application that communicates only with controllers that will reach out and push flows to the deployed switches, ensuring data packets get to the right destination while combating a DDoS attack.
Money Saved in Real Time
“By using VoltDB, we’ve been able to narrow the gap from the point of data ingestion to the point of decision-making from minutes, or even hours, to milliseconds,” said Yuzawa. “What’s more, we were able to implement a scalable monitoring application at a fraction of the cost of expensive commercial applications.”
SAKURA leveraged Volt to create an innovative DDoS mitigation system and integrate that system with its own defense networks.
A lean, clean, and cost-effective anti-DDoS solution that crushes DDoS attacks, saving SAKURA’s customer’s millions of dollars (upwards of $5,000 a minute).
IoT is moving from being a source of entertainment to a generator of business value. While public attention mostly revolves around consumer IoT and hardware, the real complexity —and opportunity— of the sector lies in the command, control, and communications mechanisms that allow IoT devices to generate monetization opportunities in the Industrial IoT (IIoT) space.
Read this solution brief to learn why the VoltDB Data platform is the only data platform that can manage enterprise-grade IIoT deployments at scale without compromising on latency or data accuracy.
5G and IoT present an unprecedented opportunity for companies to up-level their billing mediation systems with dynamic, consumption-based pricing that attracts and retains more customers by giving them flexible payment options.
Real-time billing mediation is the new standard, but to achieve true real-time mediation you need a data platform that can handle rapid streams of data at scale without compromising on data accuracy.
Read this solution brief to learn:
- Why enterprises are struggling with billing mediation
- The role of ultra-reliable low-latency communications
- How VoltDB specifically supports modern billing mediation systems
We live in an age of network slicing, modular pricing structures, and shrinking user attention spans.
As the number of data processing scenarios proliferate wildly with the number of data inputs from an increasingly connected world, telcos are finding themselves at a unique crossroads. On one hand, they have a chance to capitalize on their data like never before. On the other hand, they risk experiencing data (and revenue) loss like never before, as their data streams turn into data torrents that threaten to topple their legacy infrastructures.
This paper explains why VoltDB is the best platform for telco mediation and how we address today’s most challenging mediation use cases.
This paper explores why IIoT success in the fast-data age boils down to whether your database technology can handle the unprecedented demands of today’s technologies, such as 5G. You will also discover the key attributes a modern, IIoT-ready data platform such as VoltDB must have to allow your applications to address and take full advantage of the opportunity of IIoT.
In the age of 5G, IoT, and streaming data, enterprises are finding themselves in a race to both keep up with and capitalize on their real-time data streams. But achieving this is no small feat. With extreme low-latency decisions becoming a requirement, 250 milliseconds is now considered slow.
In this age of fast data, demanding customers, and widely distributed architectures, how can enterprises operationalize quick decision-making using machine learning, business rules, and optimization techniques?
Read this new Gartner report, “How to Use Machine Learning, Business Rules and Optimization in Decision Management”, to learn:
- The key technologies and considerations required to fully take advantage of streaming data for powerful, contextual decisioning.
- The two main reasons businesses are struggling with decision management.
- Three key capabilities to improve decision management.
Gartner, How to Use Machine Learning, Business Rules and Optimization in Decision Management, W. Roy Schulte, Pieter den Hamer, 14 January 2021
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
VoltDB is the leading data platform designed to power real-time telco and other applications that must dynamically react in single-digit milliseconds to drive revenue and prevent revenue loss.
This overview features the top 10 application- and operational-level capabilities of the VoltDB Data Platform, which, when combined, enable enterprise-grade applications to seamlessly manage the 5G/IoT fast-data explosion and use it to unlock massive new revenue growth.
VoltDB is a fast in-memory data platform for latency-dependent applications requiring:
- Orders of magnitude better performance than a conventional RDBMS — 100x faster
- SQL as the native data language, simplifying development and enabling richer interaction
- ACID transactions to ensure data consistency, integrity and always-accurate results
- Built-in high availability and fault tolerance
- Cross-datacenter replication for high availability and disaster recovery in geographically-distributed clusters
- Geospatial query support for location-based apps
In this technical overview, we explain why VoltDB offers substantial performance and cost advantages over traditional DBMSs and other data platforms, making it the best choice for any enterprise seeking to deploy fast, data-driven applications requiring sub 10-millisecond intelligent decisioning.
The telecommunications industry is seeing a rapid and dramatic change brought about by the confluence of new technologies like 5G and IoT. Invented to make the most current data available wherever and whenever you need it, cross data center replication (XDCR) has been around for decades, but doing it with legacy technology quickly gets expensive, and now with 5G making things even more difficult, properly doing active-active XDCR on a legacy RDBMS has become incredibly complex and error-prone. Enterprises are fast realizing they either need to replace their database completely or risk operating at a permanent technological and economic disadvantage.
In this paper, we’ll discuss what XDCR is and why it’s needed; what active-active XDCR is and why it is such a challenge to implement for so many companies; and finally, how VoltDB does active-active XDCR in a way that avoids conflicts and also allows for total fault tolerance and sub 10-millisecond intelligent decisions on complex streaming data without losing any data accuracy.
5G and the New Age of BSS
The telco industry is going through significant transformation. Gone are the days when telcos could act on after-event data in their business support system (BSS) platforms. This is the 5G era — and it’s a whole new ballgame that requires lightning-fast responsiveness.
To survive in this ultra-fast and ultra-connected era, telcos need to have a robust framework in place to support real-time decisioning. By doing so, they can maximize revenue opportunities while protecting their networks against fraudsters.
Suffice it to say that the shift to real-time BSS data processing is having a massive impact on the industry. Keep reading to learn more about the important role speed will play in the 5G era, and the underlying tech infrastructure telcos need to build game-changing BSS applications designed to handle the massive volume and variety of 5G.
Read this solution brief to see how VoltDB is rising to meet the challenge of fraud prevention in the 5G era with a data platform that enables intelligent, real-time decisions on anomalous activity so that fraudulent behavior is identified and blocked before revenue leakage can occur.
The VoltDB data platform empowers you to get the most out of your data, even as the most sophisticated and aggressive hackers methodically test your 5G, IoT, and machine-to-machine communications for weakness. This paper covers how VoltDB helps telcos proactively prevent revenue leakage while still processing data the instant it is created for maximum value.
See why leading telcos are betting on VoltDB for real-time fraud prevention.
Read this infographic to see VoltDB’s approach to revenue assurance—one that is agile, flexible, and fast—and why it’s the only no-compromise data platform built for fraud prevention in today’s 5G world.
When the Changing Definition of Real-Time Breaks Your Existing Tech Stack
This technical paper looks at how the expectations of 5G are colliding with traditional software development and deployment, including:
- A checklist of 5 points you’ll need to evaluate if you want to successfully upgrade your tech stack
- Millisecond latency requirements that can’t be achieved with more or faster hardware
- Moving processing to local data centers at the edge, upending a decade of consolidating systems into massive regional data centers
- 5G’s focus on IoT and the impact on updating and long-term support for deployed systems
Because Milliseconds Matter
VoltDB is a high-velocity decisioning engine, proven to power real-time applications that must react in single-digit milliseconds to drive revenue or prevent revenue loss.
This core competency is absolutely necessary in the telecommunications industry. Where the introduction of 5G, combined with the explosive growth of the Internet of Things (IoT), is driving a massive increase in data volume, velocity, and variety. Meeting the scale, latency and transaction consistency levels made possible by 5G is simply not possible with legacy solutions alone.
In this gap between 5G-driven SLA requirements on the one side and legacy system shortcomings on the other, lies the power of VoltDB to digitally transform your business. Our platform’s unique capabilities allow it to handle telco’s complex, high-velocity data requirements better than anyone else.
VoltDB is especially effective for these application use cases:
- Business Support Systems
- Billing Mediation Systems
- Customer Management
- Revenue Assurance
Designed to augment telco-space enterprises’ previous big data investments, such as NoSQL, Hadoop, and traditional data warehouses, as well as messaging investments such as Kafka, VoltDB empowers enterprises to trigger crucial in-event decisions on complex streaming data, at scale, in under 10 milliseconds, and without compromising on data accuracy—to drive revenue or prevent revenue loss in real time.
Read our corporate overview to learn how VoltDB is powering telco in the age of 5G.
Enterprise IoT Insights’ Industrial 5G SLAs report explores how operators and managed service providers will guarantee URLLC 5G for critical enterprise operations. Our own CPO Dheeraj Remella shares how VoltDB is delivering real-time intelligence to extract value in the first 10 milliseconds of any event at scale, without compromising on accuracy or reliability.
VoltDB is an in-event decisioning platform that unlocks the revenue you’re currently not getting from your 5G-enabled fast data.
This paper is a summary of what that means and why it matters for customer management.
Does your tech stack enable innovation and digital transformation
at the speed of 5G?
Read this infographic to learn how 5G is changing the customer management landscape for telcos and how telcos can better capitalize on 5G to create new monetization opportunities.
Huawei Reduces Fraudulent Transactions 83% with VoltDB
GLOBAL IT LEADER ALSO 10X’S PROCESSING CAPACITY
A leading global information and communications technology solution provider as well as a consumer electronics giant, Huawei has long been at the forefront of big data and digital transformation. However, the company began to realize it needed to update its database capabilities to be able to keep with the increasing volume and velocity of transactional data. In the end, Huawei found a solution that not just solved its issues but produced a dramatic improvement.
Huawei’s FusionInsight is an enterprise-class distributed Big Data solution and premier analytical platform. Recognizing the value of combining Fast Data with Big Data, Huawei sought a foundational platform for expanding FusionInsight with real-time services.
The main issue was fraud analysis, where financial transactions are analyzed before they are authorized. Every time someone swipes or inserts a card or taps or scans a phone, the database needs to make a very quick decision about whether to authorize or decline the payment. Once an account is known-bad, it’s put on a checkable blacklist. The art is catching the fraud on the very first misused payment method. Getting this decision wrong can be expensive because you miss a fraudulent transaction, someone has to eat the cost of the purchase. Conversely, if you identify a legitimate transaction as fraud, the experience for the account-holder is poor.
To accomplish this real-time fraud analysis, Huawei needed a system that could perform hundreds or thousands of queries per financial transaction, applying user-provided logic and rules to gigabytes or terabytes of recent history, blacklists, and other state-based data.
This system would be packaged into the FusionInsight product, so it needed deployment flexibility, manageable cost, and financial-grade security.
Huawei tried many different databases but was having trouble finding one that could support many millions of non-trivial queries per second and generate decision scores in single-digit milliseconds. VoltDB was the only system that could achieve this.
Huawei chose VoltDB not only for its ability to dramatically reduce current fraud detection latencies but also to automate real-time, in-event fraud detection and prevent millions of dollars in losses in doing so.
VoltDB was the clear only choice for Huawei’s demanding high-throughput requirements, which range from hundreds of thousands of transactions per second to more than a million per second at peak times.
Specifically, VoltDB offered Huawei all of the features they needed in a data platform — ie, features that enabled more powerful analytics with instant responses — including:
- Low Long-Tail Latency
- Operational Robustness
- High Throughput
- Low Operational Cost
- Cloud and Virtualization Friendly
- Highly Secure with Robust Auditing Built-In
At the end of the day, VoltDB stood alone.
Traditional RDBMS vendors would have cost more, required more hardware resources, and used multiple-levels of architecture to achieve the same result. NoSQL and other NewSQL systems couldn’t offer the query power needed to support the same levels of analysis at the same rates.
HOW IT WORKS
The FusionInsight platform accepts the set of user-provided rules and compiles them into a set of VoltDB stored procedures in a Java Jar file. The scoring procedures and dimension data (such as blacklists) are loaded into VoltDB and the customer is ready to analyze some fraud.
For every payment authorization, up to hundreds of procedures will be called, each with many SQL queries and different scoring logic. The client then combines the outcome of these procedures and makes a fraud decision, ultimately recording the result in VoltDB as well, so the record of that decision can be used for near-future fraud analysis.
The final part of the process is rule-set dynamics. Customers can change the logic in FusionInsight as often as every few minutes, meaning VoltDB has to accept and transactionally transition to entirely new logic without impacting load time.
With VoltDB, Huawei was able to log an 83% reduction in fraudulent transactions and increase its processing capacity by 10x.
VoltDB has significantly reduced credit card fraud detection latencies for Huawei, enabling Huawei’s customers, including financial services institutions, to implement real-time history queries and credit investigations and build new event marketing services focused on customer value management.
Read the press release announcing Huawei’s choice of VoltDB.
VoltDB Powers Openet BSS Application Framework
Major Service Provider Cuts Latencies to Under 20 Milliseconds
Recently acquired by Amdocs, Openet is a leading independent supplier of real-time business support systems (BSS) to communication service providers (CSPs).
Openet’s systems process and rapidly analyze massive volumes of streaming data in real time to ensure that more than 600 million mobile telecommunications users around the world enjoy the best network and data experience possible while enabling mobile operators to monetize data use and prevent fraud in real time.
Since its founding in 1999, Openet has been at the forefront of telecommunications software development and innovation. This is characterized by its open platform, domain experience, and engineering expertise. Its success is evident in the many long-term relationships it has fostered with the largest, most progressive and demanding telecommunications service providers across the globe.
Mobile operators across the globe face the challenge of keeping up with the explosion of data brought by 5G and IoT. In trying to cope with these issues, they have increasingly turned to virtualization to improve flexibility and reduce operational overhead.
Openet has been at the vanguard of virtualization with many successfully deployed solutions scaling to meet the needs of the world’s leading Tier 1 service providers.
Openet FusionWorks is the advanced software architecture upon which all of the company’s solutions are built, enabling seamless integration, centralization of common functionalities, and support for custom logic. Fusionworks delivers a modular environment to support configurations that can meet any service provider’s unique policy, charging, and mediation needs.
To better adapt to the world of 5G and IoT, Openet required a more powerful data platform for Fusionworks.
In 2012, Openet selected VoltDB as the logical choice for a data platform capable of supporting the real-time demands of mobile data.
“We wanted to move toward a higher-performance, in-memory database that could combine the capabilities of an operational database, real-time analytics, and stream processing in one easy-to-use platform,” said Openet Director of Product Development, Oisin Loftus. “We also needed a database that was elastically scalable and could grow and contract as needed.”
With VoltDB, Openet can now offer transactional, database-oriented applications against data feeds that were previously limited to stream processing methods.
Since Openet solutions are always inline in a service provider’s call path, Openet required transaction latencies of less than 20 milliseconds, so performance and scalability were major requirements.
“VoltDB offers the TCO, performance, and scalability we need while enabling us to handle fast data and the real-time feeds of service provider traffic,” Loftus said.
By integrating VoltDB’s in-memory database infrastructure to support its wide range of business support systems, Openet has been able to scale and automate real-time decisions.
VoltDB has allowed Openet to maximize performance, elasticity, and utilization of its application framework model.
“VoltDB has been very responsive to our needs and continues to work closely with our engineers to help us meet our goals,” said Loftus. “At Openet, we have high expectations, and we’ve driven VoltDB into domains that are new to them and the VoltDB development team has responded well. The product is very good and continues to evolve, and the VoltDB team continues to work closely with us to address the real-time database demands of major service providers.”
Telecommunications companies and communications services providers (CSPs) are standing at a technological crossroads. Read this solution brief to learn why VoltDB is the only choice for enabling an unprecedented level of offer personalization and customer engagement in the era of 5G.
Telcos need to adapt to 5G, but their legacy systems are buckling under the demand for network agility, new revenue streams, and better customer experience. Read our latest BSS solution brief to learn how VoltDB’s no-compromise data platform overcomes the toughest real-time data challenges to support BSS applications in the world of 5G.
How IT/OT Convergence Will Enable New 5G Business Models
Real-time decisioning intelligence is critical to telco operators’ future, as much for enabling internal efficiencies as for empowering customers to capitalize on new, 5G-related monetization opportunities.
But the evolving customer requirements, particularly in light of IoT and massive machine-to-machine (M2M) communications, means that telcos are increasingly needing to handle informational and operational data together. This confluence of IT with OT — and its proper handling — imply the unlocking or rapid evolution of certain real-time decision intelligence-related capabilities.
STL Partners has developed an in-depth report exploring these capabilities and how they relate to the new world of 5G data, including:
- The “unspoken reality” of 5G monetization
- The four main use cases required to unlock the full value of 5G
- Five practical tips on how to rapidly evolve these capabilities
- Why real-time decision intelligence is the future for telco operators
Why NoSQL (AND SQL) Mostly Fall Short For 5G
Be careful what you wish for?
In the case of telcos…yes.
They wanted 5G and they got it, but many are now finding it extremely difficult to keep up with the combined data demands of 5G, IoT, and machine learning. Their tech stacks aren’t prepared, and they are questioning their database technology.
NewSQL, NoSQL, SQL: What’s the difference between them for telcos and why should they be carefully considering these differences in the age of 5G?
Our ebook explores this, plus:
- How ACID requirements match up to telco database needs
- Where SQL and NoSQL fall short and where they still might be useful for telcos
- Why NewSQL are especially valuable to telcos and CSPs
Apache Kafka is a powerful messaging queue that has become a core component of many enterprises’ tech stacks. But using Kafka to the fullest, especially in a time when 5G, IoT, and machine learning are amping up data volume, velocity, and complexity, is not an easy task, and many companies are finding their Kafka investments in dire need of some TLC.
VoltDB has many customers using Kafka in conjunction with our in-memory NewSQL data platform to enable real-time, in-event decisioning. We understand the need to complement other technologies, such as Kafka, and for companies to understand how VoltDB can be combined with Kafka to enable real-time decisions on complex, streaming data.
Read this ebook to learn:
- Three ways to use VoltDB with Kafka
- A new method to replace Kafka using VoltDB
- How VoltDB works with Kafka Connect
The Role of the Telco
The $40 billion-plus 5G market is expected to grow almost 40% annually through 2027, and telcos are primed to be at the forefront of this growth. However, 5G isn’t exactly an easy technology to control or manage as it involves an unprecedented level of data ingestion requiring totally new database technologies that can ingest and act on data in record time.
What are these technologies and how can telcos, and their vendors and customers, leverage them to fully capitalize on the promise of 5G?
Read our report to learn:
- The three key technologies telcos will need to make the most of 5G
- The two relatively new technologies enterprises will use to fully leverage 5G
- How database architectures are changing to adapt to telcos’ real-time data needs
2020 was as challenging for telcos and communications services providers (CSPs) as it was for most other industries, but it wasn’t necessarily all doom and gloom. In fact, a large percentage of CSPs and their various interconnecting parts—including operators, vendors, and systems integrators—are very optimistic about 2021, and some even reported positive outcomes from 2020.
This year’s Telecoms.Com Annual Industry Survey queried 500 telco industry professionals on the status of their companies, their feelings about how 2020 transpired for telcos, the technologies they’re investing in, the trends they see building, and the trends they see fading away.
Read it to learn:
- Where telcos stand with 5G and how 2020 has changed the 5G outlook
- If new service offerings like QoS are on the docket and expected ROI
- How COVID-19 affected all types of digital transformation investments for telcos
- Where and why the telco industry is hitting snags around technologies like broadband, edge intelligence, automation, and cloud
Is Your Intelligence on the Edge?
Edge computing is critical for digital transformation. 5G, edge computing, digital transformation, digital twins, machine learning, and AI appearing together looks like buzzword bingo. But there is a rational connection between these topics and technologies. In this trend report we look at:
- How data lakes and streams give life to intelligence at the edge
- Why edge computing will be critical for digital transformation
- How 5G and MEC encourage edge intelligence to become pervasive.
In July 2020, Amdocs announced its acquisition of Openet and, here at VoltDB, we couldn’t have been more excited. Because Openet has long used VoltDB to power its best-in-class business support systems, we wanted to share our own summary of the technology strengths Amdocs will gain as a result of this acquisition and why it is good news for the 5G space.
Real-Time Applications and New Service Revenue Opportunities
Editor in Chief
“Data is not a database problem anymore. Data is a data problem. What is the value you’re missing with your existing choices that you can get if you think differently?”
Download the feature report where T-Mobile, Ericsson, Rakuten Mobile, Vodafone, and VoltDB discuss real-time applications and new service revenue opportunities in the 5G era.
DELTADNA SELECTS VOLTDB TO ENABLE STATE-OF-THE-ART, REAL-TIME PERSONALIZATION
Delivering Real-Time Player Engagement for Game Developers and Publishers
“In a quarter of a millisecond, we’re able to turn data into actionable intelligence that fosters player loyalty, extends a game’s value and increases overall game revenues.”
– Chris Wright, Co-founder and CTO of deltaDNA.
deltaDNA is utilizing the VoltDB high-performance in-memory NewSQL database to power its real-time game analytics and marketing platform. In-memory analytics on high-velocity data enable deltaDNA customers to instantly track, anticipate and respond to individual player behavior. Leveraging VoltDB, the deltaDNA platform empowers game developers and publishers to perform in-depth player analysis on colossal amounts of data streaming in from each game and take action within a quarter of a millisecond. Real-time player engagement enhances the in-game player experience and drives player retention and monetization. This innovative solution can help customers increase player retention by as much as 200% and revenues by as much as 40% by providing micro-personalization of each player’s experience.
Tracking, Anticipating and Responding to Player Behavior
deltaDNA has combined gaming industry heritage and marketing analytics expertise to create the online gaming industry’s first dedicated real-time personalization and player insight platform. With cross-platform and rich data capabilities, this end-to-end solution enables game publishers and developers to better understand different player behaviors and create personalized experiences by targeting individual players in real-time. Being responsive to players significantly increases engagement and unlocks retention and monetization opportunities. deltaDNA puts the power of data into the hands of game developers and publishers by providing a flexible platform to maximize player engagement for Free-2-Play (F2P) games, social casino games and real-money online gambling sites.
This high-performance platform analyzes the immense volumes of fast-moving data generated by each game in real-time, gathering behavioral information about each player, such as their spending behavior and skill level. With this insight, deltaDNA’s customers are able to personalize the gaming experience by changing the gameplay and making targeted offers and incentives. This can increase player engagement by as much as 50% and boost in-game purchases by as much as 30%.
“VoltDB is enabling us to solve a needle-in-the-haystack problem for our customers,” said Chris Wright, Co-founder and CTO of deltaDNA. “The high-performance VoltDB data platform gives us the ability to perform real-time analysis on hundreds of millions of events as they occur. In a quarter of a millisecond, we’re able to turn data into actionable intelligence that fosters player loyalty, extends a game’s value and increases overall game revenues.”
Increasing Player Loyalty and Engagement
The deltaDNA platform is designed to achieve hyper-fast performance on huge data sets. The back end of the platform has two state-of-the-art database clusters, with Vertica serving as the data warehouse and VoltDB as the in-memory, real-time database. deltaDNA uses VoltDB’s in-memory database to provide real-time responses to player behaviors, so deltaDNA platform users can respond automatically as their players continue to play the game. This real-time analytics approach ensures that offers to players can be made at exactly the right time to optimize player acceptance.
While some very popular games can have as many as 100 million players, game providers usually need to have four to five million players to become profitable.
Typically, only 1 or 2% of these players will spend any money. “If you can boost the number of paying players from 1% to 1.2%, you can massively increase revenues,” Wright explained. “The ability to identify a small set of very important users based on a huge number of events lets us identify players likely to spend money. We need the ability to make the right decision, based on the right data at the right time, so each gaming experience can be tailored in real-time to encourage retention.”
Keeping players engaged and enjoying themselves leads to monetization, but this requires the ability to quickly adjust the game based on the interests and skills of each player. According to Wright, “Our customers need to be able to track each player, analyze their experience, and make intelligent decisions to encourage retention so they can maximize revenue opportunities. VoltDB allows our customers to make the right decisions based on fast analysis of a very small percentage of a very large volume of data. We can help customers increase player retention by as much as 200% and revenues by 20-40% by providing micro-personalization of each player’s experience.”
A significant shift to FTP across all gaming platforms has made it critical for developers to increase player loyalty and engagement by creating a “sticky” experience that translates into increased revenue. Giving players the kind of game they want means being able to monitor and respond to different behaviors instantly via micro-personalization. But performing this level of in-depth analysis on high-velocity event data streaming in from games—many of which have millions of monthly active users—requires data management that’s smarter and faster than ever. deltaDNA selected VoltDB after performing an extensive market evaluation of big data and in-memory databases. VoltDB supports deltaDNA’s high throughput and scalability requirements while also enabling complex decision-making on real-time data streams. It is an in-memory
SQL database that combines analytics on live data feeds with transaction processing in a single, horizontal scale-out platform. It runs on commodity hardware in a parallel processing, shared-nothing architecture, and is built to tap the value of fast data, or data in motion.
“We needed a front-end database that could complement our existing big data analytics, ingest massive volumes of data, and enable automated decisions for each player to optimize revenue opportunities,” Wright stated. “When we looked at the databases available, we couldn’t find anything that could match VoltDB and could allow us to respond to each player in sub-millisecond timeframes. We couldn’t find anything else that could deliver in-memory, fast processing capabilities while maintaining transaction consistency.”
Managing the Threshold of Engagement in Real-Time
As players progress, there are inevitably points in the game when they are at rest, such as when they are between levels or moving to the main game menu system. “These moments are the ideal time to interact with players,” said Wright. “Our customers can make the next level slightly harder or easier based on user behaviors, or present targeted offers to encourage monetization. We offer the ability to analyze real-time game behaviors to instantly present the right offers or incentives at the time the player is most likely to accept them.”
All games have a broad spectrum of players reacting to challenges and rewards in their own way. Treating all players the same inevitably means that some will be disappointed with the experience and will leave the game, leading to a failure to monetize that player relationship. With ever-increasing competition in a crowded marketplace, game developers and publishers need to better understand their customers and respond to individual player behaviors to keep them playing.
Micro-personalization involves using segmentation to find groups of players who are similar, and then designing game changes for that group. deltaDNA’s platform is based on the premise of understanding that there is a threshold of engagement for all players that ranges from boredom to anxiety. When players cross this threshold, they will leave the game they are playing. Adapting the gameplay for each player segment helps keeps players engaged.
But segmentation isn’t just about player skill—game providers often find a player segment which is using a game’s social features much more frequently. deltaDNA’s platform also allows its customers to target these players with offers to keep them sharing.
Figure 1: Managing the threshold of engagement in games.
Figure 2: Boosting the skill level of novice players who are struggling with the level of difficulty keeps them in the game
Improving Games, Increasing Revenues
VoltDB’s innovative architecture makes it easy to build fast data applications in a way not possible with existing technologies, analyze real-time streaming data, automatically make decisions and swiftly adjust the game player’s experience to encourage retention and monetization. deltaDNA’s real-time, state-of-the-art micro-personalization solution benefits players by delivering a better game, while developers and publishers benefit from more loyal players and increased revenues.
deltaDNA’s use of VoltDB is a prime example of the kind of transformative impact micropersonalization can have on an industry. The ability to implement real-time personalization translates into a unique competitive advantage for game developers and publishers, and is leading deltaDNA to develop solutions for related industries, such as real-money gambling, social casinos, and television applications.