Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by VoltDB. Almost 85% of consumers play online games and/or mobile...
Consumer finances today largely exist online. More than 60% of consumers reported using a banking website and mobile app, according to The Psychology of Waiting survey, commissioned by VoltDB and conducted by VansonBourne. 19% reported using an investment app as well. However, the survey reveals...
Millennials are at the forefront of influencing change across multiple industries. From Applebee’s to Harley’s, real-estate to football, millennials are changing how the economy works. Following basic economic principles, if you don’t meet the demands of this generation, your industry could lag behind. Of these...
We recently commissioned a survey of 2, 000 consumers, examining what ‘real-time’ means to end-users and the potential implications of making customers wait. We dug into the various industries where real-time experiences are crucially important: gaming, advertising, telecommunications and banking. And while it was no...