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The Internet of Things (IoT) era is finally upon us. For those in the telecommunications industry, the advent of IoT is creating anxiety — but fear not — it creates a new wave of business opportunities.

While many of the pieces are already in place for you to move forward in this new era, there are some important caveats to keep in mind if you want to truly thrive in the age of IoT.

TripleLift Ad-Tech Webinar with VoltDBThe ad-tech world is moving fast, driven by trends like real-time native programmatic advertising, header bidding, and changes to the tech and marketing ecosystem. The advent of real-time native programmatic advertising is forcing agencies and marketers to reconsider investments in technology – and adapt to the demands of speed, scale and accuracy in their ad buying processes.

Capturing and using data throughout the ad buying and delivery process is key to success. Understanding spend pacing and buying insights in real-time can enable ad-tech companies to react at the speed of an ad-tech data interaction – less than 200 milliseconds.

As the IoT continues to evolve, large vertical capabilities are converging to form an unexpected—and strong—new reference architecture for this emerging network. Machine-to-machine communications, big data, cloud computing, distributed systems, networking, mobile and telco, apps, and...