The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. Advertising technology has spawned a new group of competitors — ad exchanges, demand-side platforms (DSPs), supply-side platforms, (SSPs) and more. To remain competitive and accommodate new ad forms such as programmatic, native programmatic, native display ads, and API-based buying of ads for social sites such as Twitter, Instagram, and Facebook, adtech companies must process vast flows of data in real time – while managing ad budgets.
Build your business case to use VoltDB. Download this kit which includes:
VoltDB is an in-memory, SQL, cloud-ready operational database for modern applications that require the ability to manage data at unprecedented scale and volume, with 100% accuracy. VoltDB rapidly imports, operates on, and then exports vast amounts of data at lightning speed. Its robust architecture combines the best of traditional transactional databases with the speed and scalability of newer entrants.
Unlike OLTP, Big Data, and NoSQL offerings that force users to compromise, only VoltDB supports all three modern application processing requirements:
VoltDB was founded by a team of world-class database experts, including Dr. Michael Stonebraker.
The adtech industry uses VoltDB to modernize business-critical applications, including:
VoltDB is adopted in adtech because it’s well suited to both the current needs of ad tech providers and agencies and the challenges they anticipate in future. VoltDB has been written from scratch to work in a 21st century RAM-centric environment.
VoltDB makes instantaneous decision-making possible by combining the best elements of modern and traditional database technology:
Development and production licenses available.
VoltDB’s architecture is great for counting things or working with shared, finite resources