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Why Does Your Adtech Company Need VoltDB? - VoltDB
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VoltDB / Landing / Why Does Your Adtech Company Need VoltDB?

Why Does Your Adtech Company Need VoltDB?

Why Does Your Adtech Company Need VoltDB?

Three trends are shaping the future of data processing in adtech:

  1. The need match ad budget and ad spend in real time via Immediate Consistency vs. Eventual Consistency (the last dollar problem);
  2. The need for real-time session and event data; and
  3. The need to scale out architectures to handle surging impressions from Header Bidding and Native Programmatic advertising.


The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. Advertising technology has spawned a new group of competitors — ad exchanges, demand-side platforms (DSPs), supply-side platforms, (SSPs) and more. To remain competitive and accommodate new ad forms such as programmatic, native programmatic, native display ads, and API-based buying of ads for social sites such as Twitter, Instagram, and Facebook, adtech companies must process vast flows of data in real time – while managing ad budgets.

VoltDB is the Solution to Modern Adtech Requirements

Build your business case to use VoltDB. Download this kit which includes:

  • Strategy Guide
  • Technical Overview – Fast Data in Ad Tech: Three trends and four apps to get you there

Download Now

What is VoltDB?

VoltDB is an in-memory, SQL, cloud-ready operational database for modern applications that require the ability to manage data at unprecedented scale and volume, with 100% accuracy. VoltDB rapidly imports, operates on, and then exports vast amounts of data at lightning speed. Its robust architecture combines the best of traditional transactional databases with the speed and scalability of newer entrants.

Unlike OLTP, Big Data, and NoSQL offerings that force users to compromise, only VoltDB supports all three modern application processing requirements:

  1. Millions –  VoltDB processes relentless volumes of data from users, devices and sources.
  2. Milliseconds – VoltDB ingests, analyzes, and acts on data in milliseconds, with predictable low latency.
  3. 100% –  Data managed by VoltDB is always accurate, all the time, for all decisions.

VoltDB was founded by a team of world-class database experts, including Dr. Michael Stonebraker.

The adtech industry uses VoltDB to modernize business-critical applications, including:

  • Ad fraud detection and prevention
  • Real-time bidding
  • Header bidding
  • Transparency
  • Sessionization

Why VoltDB?

VoltDB is adopted in adtech because it’s well suited to both the current needs of ad tech providers and agencies and the challenges they anticipate in future. VoltDB has been written from scratch to work in a 21st century RAM-centric environment.

VoltDB makes instantaneous decision-making possible by combining the best elements of modern and traditional database technology:

  • The speed + scalability of the best distributed data architectures, combined with the ACID transactionality of traditional RBDMs – without the licensing hassles.
  • The consistency and reliability adtech providers need, deployed with a streamlined, cloud-ready, highly-available, simple architecture.
  • Active-active, multi-version cross-datacenter replication.
  • The tools + languages developers already know.

Development and production licenses available.

How Does VoltDB Compare?

  • MongoDB – VoltDB has better support for transactions
  • Cassandra – VoltDB is immediately consistent for 100% accuracy
  • Oracle – VoltDB is 12x faster with much lower license costs
  • SMACK Stack– VoltDB has better performance with much less complexity and no glue code

VoltDB Scale

VoltDB Speed

  •  VoltDB holds the YCSB benchmark record – 2.4 million TPS. 
  •  By using a C++ core VoltDB takes advantage of CPU cache pre-fetching.
  •  No server stalling for Java garbage collection – much of the operational work is done off the heap
  •  About 12X faster than Oracle
  •  Using a single thread per partition avoids overhead of latching, locking, and read consistency

VoltDB’s architecture is great for counting things or working with shared, finite resources