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Our Mission Statement
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Real-Time Data for Gaming | VoltDB
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VoltDB / Industries Served / Gaming

Gaming

Mobile and online game sectors are growing at significant rates but this growth is hampered by tight margins. Personalizing a game based upon a player’s abilities and in-game play patterns can mean the difference between generating profit and losing business.

The Challenge

The challenge lies in developing a platform that can combine gaming technology and marketing analytics expertise to create real-time personalization and player insight. The goal is to understand player behaviors and create personalized experiences by targeting individual players in real time, significantly increasing engagement and unlocking retention and monetization. This means being able to use massive amounts of historical data to understand user behavior but also being able to take action extremely quickly on current user actions based on that understanding.

One of our biggest challenges was incorporating a real-time segmentation service. If we want to send a new offer or gift when users are leveling up, for example, it should happen as quickly as possible. In the rapidly-changing gaming environment, VoltDB enables us to perform real-time segmentation and decision-making that improves the user engagement and experience. — Serdar Şahin, Peak Games

The Solution

The solution requires high throughput, scalability, and the ability to support complex decision making on live data streams. Leveraging VoltDB, game developers can perform in-depth player analysis on vast streams of game data and take immediate action – usually within a quarter of a millisecond – to enhance the in-game player experience.

Bottom Line

Using VoltDB, game developers can create applications that deliver immediate insight into each player’s status, and make real-time decisions that create a highly-personalized, interactive experience for each player. This spurs in-game conversions and upsell opportunities and creates loyalty, translating into competitive advantage for game developers and publishers.