Infographic: Psychology of Waiting Survey
A recent study* uncovered the need for companies to provide customers with the right services at the right times. The data highlighted the breakdown between customer expectation for real-time experience and business’ current ability to provide the immediacy expected. This infographic highlights the expectation for immediacy overall and in four different market sectors: banking, gaming, telco and online advertising.
Consumers Expect Immediacy and Accuracy
Real-time offers are everywhere, and include offers like pop-up ads, text offers and notifications form wireless carriers, and offers within mobile games.
*A 2017 nationally projectable survey conducted by Vanson Bourne, on behalf of VoltDB. Read the study here.