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Fast Data in Adtech - VoltDB
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VoltDB / Fast Data in Adtech

Fast Data in Adtech

Fast Data in Adtech

The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. The retreat in print has been balanced by growth in on-line advertising, with social ads driving much of the spend.

We’ve identified three trends Adtech companies should be aware of to maintain a competitive edge, and four applications where they can improve both operationally and on a CapEx basis — all using fast data.

Download now to learn more about these trends.