Fast Data in Adtech
The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. The retreat in print has been balanced by growth in on-line advertising, with social ads driving much of the spend.
We’ve identified three trends Adtech companies should be aware of to maintain a competitive edge, and four applications where they can improve both operationally and on a CapEx basis — all using fast data.
Download now to learn more about these trends.