Regardless of industry, the expectation of immediate gratification in today’s “smartphone era” is a necessity in order to build a successful customer relationship. Customers want their needs to be met when they use their devices to act on a desire – to know, go, do, or buy.
Driving Customer Lifetime Value can then be understood as anticipating, targeting, and providing the right experience at these so-called micro-moments of intent. Comviva, a global leader in digital transformation solutions and services, uses advanced Machine Learning in their Customer Value Management (CVM) solutions for real-time decisioning to achieve these goals. Comviva leverages VoltDB to execute intelligent decisions in real-time, allowing leading banks and telecommunications providers to create better, more profitable customer experiences.
In this webinar, experts from VoltDB and Comviva share their strategy and provide first-hand insights into the building blocks under these next-generation solutions. Topics covered include:
- Core Core requirements of CVM today
- The competitive advantages of Comviva’s advanced real-time marketing and analytics capabilities
- How VoltDB enables real-time intelligent decisioning within Comviva solutions on-premise and on the cloud
- And more
Greg Armstrong; Chief Marketing & Strategy Officer – Consumer Value Solutions, Comviva
Seeta Somagani; Director of Field Engineering, VoltDB