Tag: personalization

Gamers’ Real-Time Demands: More Challenging than NG+

Psychology of Waiting Banner

Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by VoltDB. Almost 85% of consumers play online games and/or mobile games; approximately 44% of the world’s internet population plays some […]

What the heck is personalization?

What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities, Gaming, Advertising Technology, Retail/IoT, eCommerce, Loyalty, Energy, and Travel. This edition will be […]

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