Tag: <span>header bidding</span>

Keeping up with Header Bidding’s performance requirements

Pretty much anyone who knows adtech will tell you that header bidding is the future of the industry. Header bidding allows publishers to field ad bids in the header of a webpage, which is before anything else (including other ad placements) loads. This allows publishers to establish a “premium” auction instead of the typical real-time bidding […]

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