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The real-time revolution has begun, and businesses across all industries are finding new and innovative ways to derive instant value on the vast volumes of streaming data coming into their organizations. Whether it’s to enhance business processes through machine learning and AI, provide better...

TripleLift Ad-Tech Webinar with VoltDBThe ad-tech world is moving fast, driven by trends like real-time native programmatic advertising, header bidding, and changes to the tech and marketing ecosystem. The advent of real-time native programmatic advertising is forcing agencies and marketers to reconsider investments in technology – and adapt to the demands of speed, scale and accuracy in their ad buying processes.

Capturing and using data throughout the ad buying and delivery process is key to success. Understanding spend pacing and buying insights in real-time can enable ad-tech companies to react at the speed of an ad-tech data interaction – less than 200 milliseconds.

Who is deltaDNA? deltaDNA provides an analytics library game developers can embed in their games to gain actionable insight. They help game developers segment players in real time into casual and serious groups, but also into those willing to spend...

Psychology of Waiting Infographic full previewA 2017 Customer Survey

A recent study* uncovered the need for companies to provide customers with the right services at the right times. The data highlighted the breakdown between customer expectation for real-time experience and business’ current ability to provide the immediacy expected. This infographic highlights the expectation for immediacy overall and in four different market sectors: banking, gaming, telco and online advertising.

The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. The retreat in print has been balanced by growth in on-line...

Programmatic Advertising Technology (Ad Tech) is all about speed, scale, accuracy and transparency. Companies in this space rely on being able to process high-volume transactional workloads with millisecond response times. When you visit a website and notice an ad being rendered on the page...