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[vc_row][vc_column width="2/3" el_class="indent"][vc_column_text]In today’s hyper-connected, on-demand, digital world, consumers expect immediate satisfaction and access to the services they require. The ability to deliver on these services in real-time requires an increasing amount of speed, relevancy and timeliness to cut through the noise of options and...

A 2017 Customer Survey

Psychology of Waiting Infographic full previewA recent study* uncovered the need for companies to provide customers with the right services at the right times. The data highlighted the breakdown between customer expectation for real-time experience and business’ current ability to provide the immediacy expected. This infographic highlights the expectation for immediacy overall and in four different market sectors: banking, gaming, telco and online advertising.

[vc_row][vc_column][vc_column_text] The advertising market has changed drastically in little more than a decade, with print ads via newsletters and magazines, which accounted for $70BN in spend in 2014, dropping to approximately $40BN in 2016. The retreat in print has been balanced by growth in on-line advertising,...

[vc_row][vc_column][vc_column_text] Programmatic Advertising Technology (Ad Tech) is all about speed, scale, accuracy and transparency. Companies in this space rely on being able to process high-volume transactional workloads with millisecond response times. When you visit a website and notice an ad being rendered on the page header...

[vc_row][vc_column][vc_column_text]Thank you for requesting this asset. Find your downloadable pdf below.[/vc_column_text][vc_empty_space height="20px"][file id="" open_new="No"][vc_empty_space][/vc_column][/vc_row]...

The ad-tech world is moving fast, driven by trends like real-time native programmatic advertising, header bidding, and changes to the tech and marketing ecosystem. The advent of real-time native programmatic advertising is forcing agencies and marketers to reconsider investments in technology – and adapt to the demands of speed, scale and accuracy in their ad buying processes.

Capturing and using data throughout the ad buying and delivery process is key to success. Understanding spend pacing and buying insights in real-time can enable ad-tech companies to react at the speed of an ad-tech data interaction – less than 200 milliseconds.

[vc_row][vc_column][vc_column_text] Thank you! The Peak Games case study asset you requested is below.[/vc_column_text][file id="" open_new="No"][vc_raw_html]JTNDaW1nJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ0YWdzLnc1NWMubmV0JTJGcnMlM0ZpZCUzRDQ0ZDMwYmNlZGUxNDQ0MmM5MWQ3NDMyNjVlNThkNGYwJTI2dCUzRGNoZWNrb3V0JTI2dHglM0QlMjRUUkFOU0FDVElPTl9JRCUyNnNrdSUzRCUyNFNLVVMlMjZwcmljZSUzRCUyNHByaWNlJTIyJTJGJTNF[/vc_raw_html][/vc_column][/vc_row]...