Category: <span>Personalization</span>

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Gamers’ Real-Time Demands: More Challenging than NG+

November 14, 2017

Gamers want real-time offers and micro-transactions — but only if they are useful. This is a key finding from The Psychology of Waiting, a survey of 2,000 US consumers conducted by VansonBourne and sponsored by VoltDB. Almost 85% of consumers play online games and/or mobile games; approximately 44% of the world’s internet population plays some […]

Why Telcos Need a Real-Time Analytics Strategy

June 09, 2017

Historically, telco analytics have been limited and difficult. Telco networks and the systems that support those networks are some of the most advanced technology solutions in existence. The performance requirements for telco networks are staggering – the ability to process millions of transactions per second, the ability to manage billions of events per day, and […]

What the heck is personalization?

May 08, 2017

What I’ve learned from working in the software industry is that the word “personalization” can mean many different things to many different people. My intent in this blog series is to explore the different meanings as they pertain to various industries: Mobile/Utilities, Gaming, Advertising Technology, Retail/IoT, eCommerce, Loyalty, Energy, and Travel. This edition will be […]

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