How to Increase Player Retention and ARPU in a Free-to-Play Market
2017 was a breakout year for mobile gaming. Even though games only accounted for 40% of the total mobile app downloads for 2017, a total of 80% of app spending in 2017 was generated by mobile games. Mobile game spending even out performed PC gaming by 2.3x AND console gaming by 3.6x last year (Note: [...]
